Sonic Branding
More than ever, brands can stand out by integrating themselves into the new sound culture.
A sonic identity helps a brand connect with their audience on an emotional level across all touch-points.
The strategic use of music and sound in order to capture the essence and values of the brand while aligning with the other brand attributes will help your brand stand-out in a hyper competitive media landscape.
We unmute your brand.
(1) Unmute Your Brand
About
Project details
Tourisme Québec Client
Cossette Date
2016-2021
Tourisme Québec Client
Cossette Date
2016-2021
Injecting your identity with audio branding and strategies allows you to reverberate on a whole new level—one untouched by images and text. As a result, sonics will fortify your brand values and improve recall while helping reduce up-front costs and licensing nightmares. So in a world where sound bathes us at each waking moment, it’s time to ask yourself: "Why is your brand still on mute?"
Why consider it?
(1/3)
Sound is simply better
Audio brand cues: They outperform visual brand cues by 200% yet are utilized 10x less.
(2/3)
Sound is everywhere
Sound is more present than ever: TikTok,
smart devices, podcast ads etc.
(3/3)
Get more for less
Cost control: having a strategic approach to sound and music will save you money.
(2) Your Brand Sonic Ecosystem
The capabilities of audio branding go far beyond sonic logos and jingles. The sonic ecosystem of your brand is much deeper than that. Is your brand strategic and coherent across the board of your ecosystem?
(4) Our Process
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Inspired by a classic branding process, we present a very participative approach. You’re the expert of your brand, and we’re the experts of music and culture. So let’s harmonize our strengths and design the best sonic strategy for your needs.
(1/3)
Strategic Audit
Through workshops, sessions, and research, we will identify the strengths and weaknesses of your sonic identity. This includes analyzing your brand values and the market you’re evolving within. An audit helps to construct your brand’s sonic blueprint and allows us to forge a strategic future-forward recommendation for you.
(2/3)
Creative Workshop & Mood Boards
Our collaborative process brings you along the journey of developing your sonic identity. Of course, we don’t offer a cookie-cutter solution since each brand has different needs. However, working together, we’ll create hyper-relevant assets for your brand that fit cohesively within your sonic ecosystem. Most people think of sonic branding as a jingle, but it is much more. Perhaps your key element is a voice-over or atmospheric music playing in your retail environment. Whatever your key is, we will adjust to it.
(3/3)
Production & Maintenance
Creating a sonic identity is just the beginning of what’s possible. The long term is where you can really see audio strategies flourish—and we’re here to get you there. Our experts are poised to accompany you throughout each production, campaign, and asset creation. We can ease workflow pains and find budget efficiencies with a broader, strategic view of your music and sound usage.