At the close of 2020, Lubalin skyrocketed to viral TikTok fame overnight thanks to his “internet drama” parody videos. The series has since earned him over 260 million views, 36 million likes, and 3.4 million followers on the platform and an ever growing audience worldwide. The millions of views brought great opportunities : national appearances on The Tonight Show with Jimmy Fallon and The Kelly Clarkson Show, recognition in major outlets like Rolling Stone, BuzzFeed, The Los Angeles Times, Vulture, Mashable, Access Hollywood, Entertainment Tonight, and high profile brand partnerships with the likes of KFC (North America) and Zalando (across 14 European countries). 

The multi-talented artist has also released his own music since 2020, through the Lubalin and whose love EPs. Counting over 28m audio streams across platforms, Lubalin’s music has appeared on high-profile playlists such as Spotify’s New Music Friday Global (4.2m), teen beats (2.2m) and tear drop (1.5m). The artist was also given masthead visibility by YouTube and OOH support in Toronto. 

A gifted songwriter and producer, Lubalin has also worked extensively with 6-time JUNO winner Charlotte Cardin. After co-writing the title track to her debut album Phoenix, Lubalin went on to co-write and co-produce much of her 2023 sophomore record 99 Nights, most notably the breakout Confetti.