The arrival of spring marks the arrival in force of the young Montreal collective PLAYDAYS, which presents its first EP, including its two previously released singles, “Vidé” and “Femme de luxe”, then its new song “American Life”.
The collective also reveals its very first music video, which accompanies this last piece. This is the culmination of a project that began over a year and a half ago, and has been refined with the arrival of containment last March, until today. The “American Life” exhibited by the collective is one of luxury, money, appearances, excessive validation research, and polarizing biases fueled by disinformation and algorithms. The group portrays a false utopia where “the victims of the model are no one other than those who dream of it”. PLAYDAYS points out, however, that the goal of the EP is not necessarily criticism of this life, but rather instigating awareness in order to dissociate oneself from its toxic aspects.